Direct Marketing | Print
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Direct Marketing | Print
Retiring But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Direct Marketing | Print
A Steady Clip
The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their
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Direct Marketing | Print
Letters to the Editor
SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and
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Direct Marketing | Print
They’ve Got the Power
Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics
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Direct Marketing | Print
Retiring – But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Direct Marketing | Print
Postal Migraine
Mailers may be happy about postal reform. But it hasn’t relieved all their worries. They’re concerned, for example, about the 2009 rate hike. Yes, we
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Direct Marketing | Print
An Unpopular Opinion
Making a negative comment about McDonald’s is like making a negative comment about God and motherhood. Not since I saw a full-page ad for Louis Vuitton
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Direct Marketing | Print
Listline
NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes’ weekly e-mail newsletter for investors interested in mobile
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Direct Marketing | Print
All Mixed Up
Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance
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Direct Marketing | Print
The B Team
Secondary search can do wonders for a company. But for many marketers it’s still under the radar