Direct Marketing | Print
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Direct Marketing | Print
Silverpop Adds Social Networking Feature
E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology
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Direct Marketing | Print
E-mail Increasingly Blurs Work, Home
While e-mail is increasingly blurring the lines between Americans
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Direct Marketing | Print
MailChimp Integrates Rendering Tool
E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues
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Direct Marketing | Print
Stupid PR Watch: Whiff! Another Miss
Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it
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Direct Marketing | Print
Tandberg Retains Goodman Marketing Partners
Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign
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Direct Marketing | Print
Can This Woman Save Direct Marketing?
Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than
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Direct Marketing | Print
Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election
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Direct Marketing | Print
E-mail’s Future? There’s More on the Way
What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down