Direct Marketing | Print
-
Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Seeds of Change, an organic seed catalog, is marking its 20th anniversary with tote bag and cap offerings, as well as a wide variety of live plants, herbs, gourmet greens and cover crops featured in its latest mailing. Food for the Poor has created an insert piece which went into the National Catholic Register. The piece seeks to provide food and shelter for people in the Caribbean and Central America. And a recent subscription offer from Vogue Knitting includes a hat pattern freemium and a hard offer of $14.97 for four issues
-
Direct Marketing | Print
Williams-Sonoma to Lay Off 1,400
Williams-Sonoma Inc. will lay off 1,400 employees (about 18% of its workforce) and close its Camp Hill, PA call center and Memphis, TN distribution center, all as part of an effort to cut overhead costs by $75 million.
-
Direct Marketing | Print
Deluxe Income Plummets
Deluxe Corp. posted net income of $27.9 million for the fourth quarter, a drop from $40.2 million in the prior year.
-
Direct Marketing | Print
Oriental Trading Names Fuller COO
Oriental Trading Co. Inc., a direct marketer of party supplies, has named Dana Fuller senior vice president and chief operating officer.
-
Direct Marketing | Print
Meet the Broker: Debbie McLain, RMI Direct Marketing
This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it’s right now
-
Direct Marketing | Print
Corporate Graphics Closes Plant, Axes 27
Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports.
-
Direct Marketing | Print
Financial Direct Mailings Fall: Mintel
The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.
-
Direct Marketing | Print
Design Your Site to Meet Customers’ Needs
No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you?
-
Direct Marketing | Print
Sears Catalog Vet Richard Laibly Dies at 86
Richard B. Laibly Sr., a 30-year veteran of Sears, Roebuck and Co., died on Jan. 9 of pneumonia and kidney failure at 86,
-
Direct Marketing | Print
Yankee Candle Shutters Illuminations Brand
The Yankee Candle Company Inc. will close the 28 retail stores that operate under its Illuminations brand. The company is also discontinuing Illuminations consumer direct business.