Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Betsy Resnick, Lighthouse List Co.
This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She’s looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts
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Direct Marketing | Print
Potter Begs for Five-Day Delivery, Health Care Relief
Postmaster General Jack Potter on Wednesday asked a Senate panel to consider
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Direct Marketing | Print
Royal Mail to Name Brydon Chairman
Donald Brydon is expected to be named to be chairman of Royal Mail Holdings plc for three years from March, according to wire service reports.
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Direct Marketing | Print
E-Dialog Names Laura Saati Group Director For Retail
E-mail service provider e-Dialog has appointed Laura Saati group director of retail. In this role she will work with clients in generating measurement-based marketing programs.
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Direct Marketing | Print
Keith Stewart Takes CEO Role At ShopNBC
Keith R. Stewart has been named CEO of ShopNBC. Stewart will continue to serve at the company
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Direct Marketing | Print
National Advertising Review Council Welcomes Three New Board Members
The National Advertising Review Council has expanded its board from eight to 11 individuals. The newly appointed members are Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association (DMA); and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).
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Direct Marketing | Print
Pete Pedersen Named To DMA Circulation Hall Of Fame
Pete Pedersen, the former executive director of publisher relations for Publisher
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Direct Marketing | Print
Timeshare Operators To Pay FTC $1.2 Million For Do Not Call Violations
Two groups of defendants that offer vacation and timeshare companies will pay the Federal Trade Commission (FTC) a total of nearly $1.2 million, stemming from their violations of the Do Not Call Rule.
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Direct Marketing | Print
DM Employment Picture Reaches New Lows: Survey
Nearly half of all direct marketing companies have a hiring freeze, up from just over one third last quarter, according to a new survey. Another 20% are planning to reduce staff, up from 17% last quarter, while only 21% will add staff, down from 31%. These numbers represent all-time lows in a tracking survey.
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Direct Marketing | Print
USPS Names Corbett Executive Vice President, CFO
The U.S. Postal Service has named Joseph Corbett chief financial officer and executive vice president.