Direct Marketing | Print
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Direct Marketing | Print
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national
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Direct Marketing | Print
CyberDefender Adds Direct Response to Ad Strategy
CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s
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Direct Marketing | Print
Listline
NEW LISTS SportsFanReview.com SportsFanReview.com has lists of 502,827 postal and 602,827 e-mail addresses. Fans of college and professional teams are
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Direct Marketing | Print
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Direct Marketing | Print
DirectBuy’s E-mail Program Helps Build Customer Relationships
It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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Direct Marketing | Print
Groups Nix Postal Delivery Cutback Idea
Mailer reaction to Postmaster General Jack Potter’s suggestion that the U.S. Postal Service cut a delivery day to save money ranged from understandable displeasure to downright hostility.
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Direct Marketing | Print
Chapter 5, Dear Friend: Lurid Tales of Junk Mail America
Anthony Comstock had two things in common with J.M. Pattee. One that he was brought up on a farm, the other that he left it. But they emerged with entirely different world views.
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Direct Marketing | Print
CVS to Shutter MO Pharmacy, Axing 230
CVS Caremark will close a mail-order pharmacy operation in Largo, FL on March 31, according to the Tampa Tribune.