Direct Marketing | Print
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Direct Marketing | Print
Sonic Sees Success With Mobile Marketing Test
Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.
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Direct Marketing | Print
The Holes in Dunkin’ Donuts’ Word of Mouth Campaign
Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.
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Direct Marketing | Print
Listline
NEW LISTS ConstructionProGuide.com Postal and e-mail addresses are available for 287,388 individuals in the construction industry who registered at ConstructionProGuide.com.
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Direct Marketing | Print
High-Tech Direct Mail Do’s an Dont’s
Cathy Lang of Aspen Marketing Services offers guidelines on creating high tech direct mail campaigns. Tips include using predictive analytics and distinquising yourself from the competition.
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Direct Marketing | Print
U.K. Proposes Selling 30% Stake in Royal Mail
Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.
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Direct Marketing | Print
Limited Brands Lays Off 400 Amid Slump
Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.
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Direct Marketing | Print
Meet the Broker: Heather Maylander
Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors
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Direct Marketing | Print
Royal Mail Sale Battle Heats Up
The battle over privatizing Royal Mail has heated up as various groups expressing strong support and opposition as the matter is set to go before Parliament.
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Direct Marketing | Print
Hartford Courant Layoffs Include Direct Mail Unit
The Hartford Courant daily newspaper is eliminating about 100 jobs including an unspecified number in ValuMail, its direct mail subsidiary.