Digital
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Digital
Meredith Acquires ReadyMade
Meredith Corp. said it will acquire ReadyMade, a do-it-yourself magazine publisher and online marketer.
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Digital
Army Launches $200 Million Advertising Effort
The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007
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Digital
AdLink Acquires CibleClick for $4.6 Million
AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).
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Digital
Siegel & Gale Names Stone Group Director
Siegel & Gale has named Douglas B. Stone group director of interactive media, a new position.
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Digital
Google More Bullet-Proof than Ever after Q3 Showing
In another show if its dominance in the search arena, Google reported nearly double the third-quarter profit it posted last year, blowing past both analysts’ expectations and the 38% drop in profits at Yahoo! for the same quarter.
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Digital
Dale Carnegie Taps Elixir
Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.
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Digital
Live from DMA06: Search Takes DM, Brand Expertise
Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called “Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results” at the DMA06 conference.
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Digital
Verizon Spins Off Print, Online Directories
Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.
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Digital
Online Gaming Network Offers Pay-Per Click Advertising
Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.
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Digital
AOL Shutters Two Call Centers
AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.