Demand Gen
-
Data Driven ROI
Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.
-
Video Marketing
Animation vs. Live Action Video: Which Is Right for Your Business?
Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.
-
Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
-
Data Driven ROI
10 Critical Components of Inbound Marketing Campaigns
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
-
Demand Gen
The Real Differences Between B2C and B2B Marketing
Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in. -
Digital
Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
-
Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
-
Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
-
Profiles & Campaigns
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
-
MarTech
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.