Data & Analytics
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Acquisition
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
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Data & Analytics
How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
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Data & Analytics
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Data & Analytics
How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
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Data & Analytics
The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
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Data & Analytics
Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.
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Acquisition
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
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Data & Analytics
Distinguishing Correlation From Causation in Marketing
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes
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Acquisition
Brands that Scored a Super Bowl Social Touchdown
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.
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Data & Analytics
Strategies for More Effective Lead Scoring
It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.
