Data & Analytics
-
Data & Analytics
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat. -
Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel. -
Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience. -
Acquisition
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers
understand the frazzled holiday shopper. -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content. -
Data & Analytics
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
-
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
-
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.