Agencies
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Agencies
Catalogs Thriving Online, Says DMA
According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one
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Agencies
Not the Best Policy
Torchmark Corp. learned a tough lesson when it offered life insurance to the Reader’s Digest customer file earlier this year: Strong brands alone do not
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Agencies
Petopia Lays Off 120
Online pet product retailer Petopia.com has failed to secure financing, and last month laid off 120 employees, or 60% of its work force. Reductions were
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Agencies
Homestore.com to Acquire Move.com
Homestore.com, a Thousand Oaks, CA-based home and real estate Web site, will purchase Move.com, a relocation and real estate portal, from Cendant Corp.
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Agencies
Clarification
Due to an inadvertent omission, the privacy roundtable featured in our Nov. 1 issue may have incorrectly led readers to believe that Experian offers lists
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Agencies
FeelGood for Life Files Bankruptcy
Direct marketer FeelGood for Life Inc., Lakewood, CO, filed for Chapter 11 bankruptcy protection last month with the U.S. Bankruptcy Court, District of
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Agencies
Winner’s Circle
While the last millennium may have ended not with a bang but a simper, this one’s off to a racing start, if the wonderful world of direct is any indication.
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Agencies
MSGi Picks Up Perks.com
Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based
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Agencies
Abacus Tracks Catalog Shoppers
Older folks are buying more items from catalogs but middle-aged people are ringing up the bills, according to Abacus Direct’s just-released Consumer Catalog