Acquisition
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Acquisition
Gillette Picks an Irresistible Face
Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …
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Acquisition
Providian and Visa Dangle NASCAR Trip
Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …
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Acquisition
Kohl’s Awards Michelle Branch Concert
Kohl’s Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it’s a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their …
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Acquisition
MasterCard Woos Freshmen at Bed, Bath & Beyond
MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). …
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Acquisition
Starz Wants Viewers to Put On Their Dancing Shoes
In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and …
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Acquisition
Newcastle Brown Ale Sweeps Offers Winner Two Grand Prizes
Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine’s Day trip for two to the British …
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Acquisition
Best Buy Launches Free Fantasy Football Game
Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment …
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Acquisition
American Airlines Launches HP Vacation Sweeps
American Airlines is launching a summer sweeps with Hewlett-Packard to help consumers capture vacation memories. From now through Aug. 15, customers can register at www.aa.com/promo for chances to win up to 50,000 AAdvantage bonus miles, as well as HP …
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Acquisition
Cross-pollinating
Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft
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Acquisition
Kids’ Contest Focuses on Hometowns
To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what’s cool where they live. After students have learned what makes their hometown …