Acquisition
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Acquisition
Travel Show Dangles Around-the-World Vacation
The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as …
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Acquisition
New Crest Tooth Whitener Focus of Tonight’s Apprentice
Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …
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Acquisition
Gap Puts Contest Winners on TV
Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …
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Acquisition
Smuckers Hosts Latest Pillsbury Baking Contest
J.M. Smucker Co. carries on the Pillsbury brand’s baking-contest tradition with a kids’ baking contest this fall. Smucker acquired the Pillsbury baking mixes business in June 2004 when it bought International Multifoods Corp. for $840 million. (General …
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Acquisition
ALLTEL & Motorola Launch Super Bowl Sweeps
ALLTEL and Motorola kicked off the TXT2Win MVP Sweepstakes with a $1 million prize to be awarded to one of five winners selected to attend Super Bowl XXXIX in ALLTEL Stadium at Jacksonville, FL, on Feb. 6, 2005. In addition, thousands of other …
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Acquisition
Cingular Wireless Teams with ABC Sports & ESPN
Cingular Wireless is teaming up with ABC Sports and ESPN this college football season to give fans the power to choose the All-America Player of the Week. The Cingular Wireless/ABC Sports All-America Player of the Week and Player of the Year will be …
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Acquisition
Old El Paso Asks Kids to Stuff It
General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand ‘N Stuff Contest asks kids to submit taco recipes using the new Stand ‘N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win …
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Acquisition
Gillette Sending Winners to Stadium
The Gillette Co. has launched an online nationwide consumer sweepstakes that will offer one lucky football fan and three guests the opportunity to experience Gillette Stadium like VIPs for a weekend, including behind-the-scenes access before, during and …
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Acquisition
Father Wins $1 Million in Pepsi’s $1 Billion Giveaway
A 44-year-old father of three from Massachusetts won $1 million in Pepsi’s Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.
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Acquisition
Tylenol Maker Settles with NY AG Over Sweeps
The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company’s sweepstakes. McNeil Consumer and Specialty …