Acquisition
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Acquisition
Sony and Coca-Cola Put Instant-Win in 100 Million Packages
Sony Computer Entertainment America and The Coca-Cola Co. have launched an instant-win sweepstakes, which will be promoted on more than 100 million packages of Coca-Cola brands. The promotion, Unwrap the Experience, runs from Nov. 1 through Dec. 31 and …
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Acquisition
Sesame Street Friends Pitch Produce
Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos …
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Acquisition
Operation’s Cavity Sam Got a New Ailment on Scrubs
For those product placement watchers, last night’s Scrubs provided a bit of entertainment. Cavity Sam, the submissive patient in the board game Operation, got a new ailment during the NBC hit comedy series Scrubs. In the scene the cast members played …
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Acquisition
Animal Planet Dangles Macy’s Thanksgiving Parade
Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: …
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Acquisition
Top Brands Gearing Up for NBA’s China Games
Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …
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Acquisition
Pizza Hut Adds Games to the Menu
Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts’ 1,300 dine-in locations across the country. The tents …
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Acquisition
Baskin-Robbins Launches Little Cakes
Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home …
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Acquisition
StonyField Sweeps Dangles “Healthy” School Vending Machines
StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …
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Acquisition
Boost Mobile Dangles Concerts for Teens
Nextel Communications targets high school students in eight markets with a rock ‘n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and …
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Acquisition
McDonald’s Takes Monopoly Online
McDonald’s Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald’s brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on …