Acquisition
-
Acquisition
Good Day Live Goes on the Road
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through …
-
Acquisition
Cities Band Together for Marketing
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …
-
Acquisition
Phone Card Sweeps are the Cat’s Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
-
Acquisition
Playing By the Rules
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
-
Acquisition
Loews Celebrates 100 Years with Events and Discounts
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …
-
Acquisition
Hallmark Rides Polar Express
Christmas comes early to Hallmark’s Gold Crown stores this year with a merchandise push tied to Warner Bros.’ Polar Express. Santa stars in stores’ sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night …
-
Acquisition
Visa Teams with National Treasure in Mega Promos
Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney’s ‘Treasure’ The integrated campaign, which …
-
Acquisition
RIF Partners in Unfortunate Events Contest
As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own …
-
Acquisition
Merrill Lynch Dangles Million Dollar Makeover
Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize …
-
Acquisition
Sears Kicks Off Sweeps to Promote Converted Stores
Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree …