Acquisition
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Acquisition
Verizon Wireless Builds 411 Use with Sweeps
Verizon Wireless’ “Get Up and Go” sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at 411GetUpandGo.com or via mail to win one of four grand …
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Acquisition
Warner Home Video Stirs Up Some Magic with Harry Potter
Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. …
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Acquisition
Fox’s 24 Goes to Third Screen, Malcom Syndication Gets Sweeps
Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its …
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Acquisition
P&G Hosts Pajama Party
Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The “Clean. Soft. Fresh. Moments.” online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets …
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Acquisition
Kmart Readies Holiday Site, Sweeps
Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award …
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Acquisition
Streaming Video and Sweeps Tout New Film After the Sunset
Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film …
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Acquisition
New Eddie Bauer Home Store Attracts Shoppers with Sweeps and Gifts
Eddie Bauer is out with a sweeps, free gifts and in-store presentations to support the opening of its new Home store. Eddie Bauer Home opens today at The Village at Alderwood, a new outdoor retail center in Lynnwood, WA, and plans call for spending the …
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Acquisition
Sbarro Serves Hoobastank
Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band’s hit album The Reason. Songs …
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Acquisition
Fisher-Price Launches Hispanic Campaign
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …
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Acquisition
Mustang Featured on UPN Reality Show
Ford Motor Co. will showcase the 2005 Mustang on UPN’s reality series America’s Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be …