Topic

Acquisition

  • Incredible Breakfast Offerings

    WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids

  • Kmart Readies Holiday Site, Sweeps

    KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

  • Lincoln Dangling Trip to Super Bowl Parties

    Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …

  • AOL Joins Makeover Craze via Sweeps

    America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …

  • Bluefly Gives Away Jimmy Choo, Too

    E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the “Woman’s Right to Choo’s,” sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for …

  • CNN Touts Aviator Sweeps Via Online and On-Air

    CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the …

  • Revlon Sweeps Dangles Diamonds and Glitzy Parties

    Just in time for the holidays, Revlon is out with a sweepstakes dangling Hollywood style parties and diamond rings. The Revlon Wrap Yourself in Red Sweepstakes offers participants a chance to win a trip to Entertainment Weekly’s 2005 Emmy Awards Party …

  • Yahoo Hosts Times Square Snow Globe

    Yahoo will put a giant snow globe in Times Square this Friday to help holiday shoppers. The snow globe houses “Comparison Shopping Santa,” who shows consumers how to compare goods and prices online (and poses for photos with visitors). Wi-Fi Internet …

  • ClubMom Spruces Up Holiday Shopping with Points, Sweeps

    Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …

  • NASCAR Hitting NYC; Diageo Finalizes NASCAR Sponsorship

    Though the closest racetrack is hours away, NASCAR racecars will be making pit stops in several New York City locations next week, and the racing conglomerate is sponsoring a sweepstakes to lure consumers to each racecar location. Authentic show cars …