Campbell Soup Co. last week announced plans to form a $5 billion North America division that includes Campbell, Pepperidge Farm and Godiva brands.

The revamp, effective March 15, should improve Campbell’s speed to market and efficiency, the company claims. There’s no word yet on how the changes may affect marketing budgets or agency assignments.

“We have made important progress during the past three years, but there is much more that we can do,” said Campbell Soup President-CEO Douglas Conant in a statement. “We must be more agile, improve the speed of our decisions and have more integrated planning and execution. We are determined to meet the needs of our consumers and customers faster, better and more completely than the competition.”

Mark Sarvary will be president of the new division, reporting to Conant. Sarvary, 44, had been president of Pepperidge Farm since 2002. He’ll oversee four North America divisions: U.S. Soup, Sauces and Beverages (including prepared foods); Campbell Away From Home and Canada, Mexico and Latin America; Pepperidge Farm; and Godiva Worldwide.

The flagship Soup and Sauces unit also will lead Campbell’s U.S. supply chain, R&D and sales. Larry McWilliams, 47, becomes president-U.S. Soup, Sauces and Beverages; he had been president-North America Soup, Campbell’s biggest business. The new $3 billion division includes all soups, V8, Pace, Prego, Swanson and Franco American brands.

The Away From Home unit includes Campbell’s U.S. foodservice business and non-U.S. markets in North America. Archie van Beuren, 46, becomes president-Away From Home and Canada, Mexico and Latin America; he had been President of Godiva Chocolatier.

Jay Gould, 44, becomes president-Pepperidge Farm, replacing Sarvary; Gould had been chief marketing officer for Pepperidge Farm. Jim Goldman, 45, becomes president-Godiva Chocolatier; he had been president-North America Sauces and Beverages.

Last week, Campbell tapped P&G veteran David White, 48, as senior VP-global supply chain to oversee manufacturing, procurement, and customer service; he begins March 10.

Campbell reports soup volume sales were higher than expected for second quarter ended Feb. 1. (The Camden, NJ-based company will report second-quarter sales on Feb. 23.) Campbell told analysts to expect increased marketing costs for soup on the second half of fiscal 2004.

Campbell Soup Co. last week announced plans to form a $5 billion North America division that includes Campbell, Pepperidge Farm and Godiva brands.

The revamp, effective March 15, should improve Campbell’s speed to market and efficiency, the company claims. There’s no word yet on how the changes may affect marketing budgets or agency assignments.

“We have made important progress during the past three years, but there is much more that we can do,” said Campbell Soup President-CEO Douglas Conant in a statement. “We must be more agile, improve the speed of our decisions and have more integrated planning and execution. We are determined to meet the needs of our consumers and customers faster, better and more completely than the competition.”

Mark Sarvary will be president of the new division, reporting to Conant. Sarvary, 44, had been president of Pepperidge Farm since 2002. He’ll oversee four North America divisions: U.S. Soup, Sauces and Beverages (including prepared foods); Campbell Away From Home and Canada, Mexico and Latin America; Pepperidge Farm; and Godiva Worldwide.

The flagship Soup and Sauces unit also will lead Campbell’s U.S. supply chain, R&D and sales. Larry McWilliams, 47, becomes president-U.S. Soup, Sauces and Beverages; he had been president-North America Soup, Campbell’s biggest business. The new $3 billion division includes all soups, V8, Pace, Prego, Swanson and Franco American brands.

The Away From Home unit includes Campbell’s U.S. foodservice business and non-U.S. markets in North America. Archie van Beuren, 46, becomes president-Away From Home and Canada, Mexico and Latin America; he had been President of Godiva Chocolatier.

Jay Gould, 44, becomes president-Pepperidge Farm, replacing Sarvary; Gould had been chief marketing officer for Pepperidge Farm. Jim Goldman, 45, becomes president-Godiva Chocolatier; he had been president-North America Sauces and Beverages.

Last week, Campbell tapped P&G veteran David White, 48, as senior VP-global supply chain to oversee manufacturing, procurement, and customer service; he begins March 10.

Campbell reports soup volume sales were higher than expected for second quarter ended Feb. 1. (The Camden, NJ-based company will report second-quarter sales on Feb. 23.) Campbell told analysts to expect increased marketing costs for soup on the second half of fiscal 2004.