BuyItNow Inc., Los Angeles, has sold its interest in CosmeticsPlus.com LLC to more.com Inc. for $7.5 million in cash and stock. Performance-based incentives can increase BuyItNow’s payment to $11.25 million.
More.com is an online health and wellness site.
BuyItNow has been offering cosmetics via a link to the CosmeticsPlus.com Web site. It had owned 49% of the equity in the cosmetics and fragrance e-tailer.