Burger King Corp., Miami, this week breaks a Halloween-themed Kids Meal and Big Kids Meal promotion offering 15 Simpsons Spooky Light-Up premiums over a five-week period.
Restaurants offer Scary Black Cherry and Outrageous Orange frozen Coke drinks that color kids’ tongues. Atlanta-based Coca-Cola created the treats exclusively for the chain, which began adding food-based promos to its menu last spring (May PROMO). DraftWorldwide, Chicago, handles. “We know that kids love experimenting with outrageous colored food and drinks,” said Ed Zambie, senior marketing manager for Coca-Cola USA.
BK also launched a Cash is King instant-win promo giving away $2 million (including a $1 million grand prize, 100,000 $5 prizes, and nearly 500,000 $1 prizes) and 50 million food prizes. Gamepieces on fry boxes and cups must be redeemed by Dec. 31. The game runs Oct. 1-28 via Surge at DraftWorldwide, Chicago, and sister shop D.L. Blair, Garden City, NY.
Separately, BK named Kansas City, MO-based VML as interactive agency of record. VML will handle creative execution for programs on burgerking.com. The agency also works with such companies as Sprint, Colgate-Palmolive, and H&R Block.
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