Directmedia.com, a wholly owned subsidiary of Direct Media Inc., Greenwich, CT, has hired Geoff Boytos to serve as its president. In this newly created position, Boytos will be responsible for bringing interactive direct marketing solutions to new and existing clients, focusing on e-mail list brokerage, list management and a range of targeted on-line marketing programs.
Boytos joins directmedia.com from Micro Warehouse, where he was senior vice president of advertising, marketing and sales strategy. Direct Media is a list brokerage/management firm.
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