Borders.com will ask its customers to opt in before turning their data over to a site co-branded with Amazon.com, Ed Wilhelm, Borders.com CFO, told DIRECT Newsline. Until then, the Ann Arbor, MI-based Borders.com will not release information on its approximately 4 million customers.

“We will notify customers [by e-mail] and they will have an opportunity to become customers of the co-branded site,” Wilhelm said. “If they don

Borders.com will ask its customers to opt in before turning their data over to a site co-branded with Amazon.com, Ed Wilhelm, Borders.com CFO, told DIRECT Newsline. Until then, the Ann Arbor, MI-based Borders.com will not release information on its approximately 4 million customers.

“We will notify customers [by e-mail] about the co-branded site and they will have an opportunity to become customers of the co-branded site,” Wilhelm said. “If they don