Online coupon company Consumer Networks will put stickers on 16,000 quarters to tout its Boodle coupons.
The quarters will turn up in Minneapolis vending machine change dispensers, pay phones and on the street later this month as part of a local guerilla marketing campaign, according to news reports. The tiny ads give a definition of “boodle” (“money acquired in unconventional ways”) and direct consumers to Startribune.com, a local site where Twin Citians can download Boodle coupons.
The ads are printed on removable stickers, because it’s illegal to deface U.S. currency. The campaign reportedly also includes wild postings and a stencil of a scissors “cutting” the dotted line on city streets. Crispin, Porter & Bogusky, Miami, handles. A second test will run in Cincinnati (sans quarters) before rolling national.
San Diego-based Consumer Networks has deals with 245 newspapers, including the Star Tribune, to distribute Boodle coupons via papers’ own Web sites.
Meanwhile, Citigroup touts its Women & Co. membership program by giving away coins this fall.
Street teams in Chicago, Los Angeles and New York will hand out 60,000 coin purses in high-traffic locales and events. Purses contain a shiny nickel—some have a dollar coin—and a note: “Yes, we’re giving money away, which is what you’re doing each day that you don’t plan for your financial future. Women & Co is a financial membership program from Citigroup. It just makes good ‘cents’.”
The effort runs mid-September through mid-October via guerilla marketing shop Interference Inc., New York City.
Network
