Bally Total Fitness and General Mills have partnered to offer 3 million 30-day trial fitness memberships on specially marked boxes of cereal.
The offer can be found this spring on boxes of Total Raisin Bran, Total Corn Flakes and Total Brown Sugar & Oats. Consumers have until June 2006 to redeem the coupon at any Bally Total Fitness location nationwide.
“We know that the key to health is driven by diet plus exercise and this gives consumers the opportunity to capitalize on both fronts,” said Sean Foster, marketing manager for the Total Cereal franchise, in a statement.
Bally has more than 400 locations across the country.
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