Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.
B2B-MARKETING | RETENTION
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
