B2B-MARKETING | AGENCIES

ANA B2B: Black & Decker Gets Emotional, Sentry Sits Down & More

|  by Beth Negus Viveiros

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!