B2B-MARKETING | AGENCIES

The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.

High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.

Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?