Chief Marketer Staff
-
David Sable to Chair Caples Awards
David Sable, president of worldwide operations for worldwide operations for Wunderman, has been named general chairman of the John Caples International
-
DMA Survey Documents A Mixed Second Quarter
The second quarter was a tough one for many direct marketers, largely because of the war in Iraq, according to a new benchmark study from the Direct Marketing
-
Agencies
DreamWorks Brings Back Partners for Sinbad DVD
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall
-
Agencies
Coca-Cola Brands Rebound with LeBron James
Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve
-
List and Database News
IT Journal Premier Subscribers Direct Media Inc. has been named manager of the IT Solution Journal Premier subscribers lists, including postal and e-mail
-
Agencies
Playboy Prepares for 50th Anniversary Tour
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t
-
Pfizer Picks Wunderman for DM and Promotion Work
(Promo) Pfizer has named Wunderman to handle all direct marketing, relationship marketing and promotion for its allergy medication Zyrtec. Billings were
-
Agencies
Domino’s Delivers eBay Promos on 30 Million Boxes
Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything
-
Coldwater Creek Reduces Its Net Loss
Coldwater Creek Inc. reported a second-quarter net loss of $1.4 million, compared with a $2.1 million loss during the same period last year. Sales during
-
Marketing Scandal Prompts Executive Changes At Coca-Cola
Coca-Cola’s North American soda-fountain business is getting a new boss in the wake of a scandal involving a rigged promotion with Burger King. Chief