Chief Marketer Staff

• Reader’s Digest Signs Agreement with India’s Living Media

  The Reader’s Digest Association Inc. has signed a licensing agreement to publish Reader’s Digest in India with Living Media India Ltd. The licensing agreement

• Letters to the Editor

  : It’s time to stop the insanity. Telemarketing firms created this

• NetCreations Debuts Research Division

  E-mail list broker and manager NetCreations has created SurveyDirect, a new division devoted to the company’s market research clients. SurveyDirect joins

• FOXNews.com Taps 24/7 Real Media

  FOXNews.com, the Web site of cable channel Fox News, has tapped 24/7 Real Media Inc. to furnish its Open AdStream Local online ad serving system and its

• Bombay Co. to Market Products on Amazon.com

  The Bombay Co., the home furnishings cataloger and retailer, will sell all Bombay, Bombay KIDS and Bombay Outlet products on Amazon.com, with a branded

• Loose Cannon: Too Soon for TM Hindsight? (Part 1)

  While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

• Take Direct and Vente’s Pre-DMA Survey

  Have opinions? We want

• Letters to the Editor

  Your article highlighted the supreme irony of Weintzen saying,

• Short Cuts

  Williams-Sonoma Inc., the housewares cataloger, has tapped Quad Graphics to print its Williams-Sonoma, Chambers, Hold Everything and West Elm books. Patrick

• DMA Loath To Give FCC Do-Not-Call List

  The Direct Marketing Association has balked at providing the Federal Communications Commission the telemarketing do-not-call list originally put together