Chief Marketer Staff
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Agencies
McDonald’s Plays Monopoly Againwith Best Buy
McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to
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Live From Orlando: Trade Groups Issue E-Mail Guidelines
Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed to improve the
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Short Cuts
Influent Inc., formerly Interactive Teleservices Corp, has launched its first offshore call center in Manila, Philippines. The center offers 225 full-service
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Alliance Capital Taps Data Warehouse
Alliance Capital Partners, Jacksonville, FL., has a tapped Data Warehouse Corp. to provide direct mail lead generation, teleservices and database marketing
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List and Database News
Credit Scores This brand new file contains more than 7.5 million individuals with known credit scores within the last year. The sources are the three
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Live From Orlando: Another CRM Saab story
Two years ago, Saab examined its prospect market, and realized that it could not outspend its much larger competitors in general advertising outreach.
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Live from Orlando: Melissa Data Releases IP2Location
Melissa Data has released IP2Location, a database product that enables Web sites to identify the geographic location of their visitors using IP addresses.
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Live From Orlando: The Beat Goes On
If the anti-e-mail lobby was around yesterday, its members weren
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Live From Orlando: ‘A Perfect Storm’
The head of the Direct Marketing Association pulled no punches in his keynote address yesterday.