Chief Marketer Staff, Author at Chief Marketer

July’s Top Five Articles

The five most popular Directmag.com articles in July

Expert Advice: Pros and Cons of Going Global Online

American businesses are reluctant to expand beyond U.S. borders. But given that overseas companies don

Going Mobile with Loyalty Rewards

So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

Digital

Increase Accountability With Micro Strategies

As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.