Chief Marketer Staff

• Email

  The Sum of the Parts, Part 7: Welcome Campaigns

  Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying

• Agencies

  Financing Battle Heats Up as USPS Posts Loss

  The U.S. Postal Service reported a net loss of $3.5 billion for the third quarter compared with a net loss of $2.4 billion last year and said it foresees

• Agencies

  Quad to Close Plants, Lay Off Employees

  Quad/Graphics Inc. will lay off an unspecified number of the approximately 2,200 employees working at five plants it expects to close this year.

• Mobile

  BD Network Acquires We Love Mobile

  BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency.

• Email

  E-mail List Churn: Four Ways to Retain Subscribers

  Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.

• Agencies

  Knorr Readies Consumer-Generated Labels

  In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

• Marketvision Hires VP Strategic Innovation

  Multicultural marketing agency marketvision has hired Frenchie Guajardo as vice president of strategic innovation. Her focus will be on digital and shopper marketing

• News Brief-My Coke Rewards

  My Coke Rewards has launched the “Million Point Giveaway” reward program to thank its 15 million members in August and September. The giveaway will be spread to more than 70,000 members with daily instant wins

• Mattel Builds Social Media Whirl around Barbie Video Girl

  Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt

• Agencies

  Broker Roundtable: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business?

  This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)