Patty Odell
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Acquisition
Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.
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Acquisition
3 Elements When Considering Brand-based Gamification Marketing
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
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Acquisition
CMOs are First on the Firing Line if Growth Lags
CMOs are the first to go if growth doesn’t hit the target.
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Agencies
The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
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Acquisition
Zagat Pop-Up Shop Serves Tiny Morsels of Food
Zagat’s “Tiny Café” pop-up shop offered samples of mini morsels of foods served by some of New York City’s finest restaurants.
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Acquisition
7 Content Marketing Strategies To Squash Your Competition
Here are seven creative content marketing strategies that have proven to work in digital.
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Agencies
Majority of Marketers Rely on Data to Manage Client/Agency Relationships: ANA Survey
More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.
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Acquisition
Catch ’em While They’re Hot—Seal the Deal with Video
Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.
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Acquisition
Dior, IKEA, Many Others Adopting VR and AR Technologies
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
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Agencies
5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.