Now that the industry has the CAN-SPAM Act to deal with, more communication then ever is needed, both technical and verbal. Therefore, let’s talk about building and maintaining relationships.

Affiliate Marketing helps promote business online through affiliations. Affiliates are actually web sites or networks of web sites that direct traffic or potential customers to a particular merchant web site/ network that sells a product/service online.

Patrick Carroll is unabashed about going where big tobacco companies can’t. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

Appealing to the inner child, MINI Cooper’s magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56

The U.S. Attorney General last week subpoenaed Johnson & Johnson’s Ortho-McNeil Pharmaceutical division for marketing documents for epilepsy drug Topomax.

A lawsuit filed against a handful of alcohol marketers seeks to recover “unlawful profits” gained by allegedly marketing alcohol to teens. The suit, filed

Get ready for china cups in McDonald’s restaurants. This month McDonald’s Corp. opens four McCaf coffee shops inside McDonald’s restaurants in Raleigh,

Nut marketer Diamond of California will blitz San Francisco’s 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC’s

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where