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Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.
Essential tips for marketers working from home—from managing teams to video conferencing.
How marketers can use COVID-19 mentions on social media for social listening.
Strategies in event marketing from B2B leaders in the forefront of the industry.