Getting to the C-Suite: How Six CMOs Rose to the Top
Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.
Articles by Kaylee Hultgren
How Investment Firm Vanguard Engaged Customers on Social Media
Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.
Four Key Steps to Successful Influencer Marketing
Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
Five Ways to Apply Diversity and Inclusion to Events
Here are five strategies for diversity and inclusion that marketers can use when planning future events.
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
