Marketers on Fire: SelvaRey Rum CMO Brielle Caruso
SelvaRey CMO Brielle Caruso discusses the rum's rebrand, the importance of experiential and diversity in the spirits industry.
SelvaRey CMO Brielle Caruso discusses the rum's rebrand, the importance of experiential and diversity in the spirits industry.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.