Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Five ways to build and support a collection of brand ambassadors.
Three ways brands can tackle privacy-first marketing and win out in the end.
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
The platform announced it has added several features to make online shopping easier.
Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.