Building Successful Brand Partnerships: Three Considerations for Marketers
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
How the IRL pop culture meme helped Pizza Hut cruise to success.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
What brands should consider when tapping virtual influencers for their campaigns.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.