Beth Negus Viveiros
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Acquisition
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Direct Marketing | Print
DMA Strategic Summit Focuses on C-Level Concerns
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.
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Direct Marketing | Print
Special Report: The Changing Role of Catalogs
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.
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Data & Analytics
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
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Direct Marketing | Print
Over 40% of Web Pages Still Not TCPA Compliant: Infographic
Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Direct Marketing | Print
Connecting Great Creative and Measurable Tactics
Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.
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Data & Analytics
Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.