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Ogre Orgy
DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures
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Covers and Uncovers
This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty
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90 Days to a Better Brand
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
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American Demographics
A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with
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What’s the Buzz?
Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching
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It’s Not All Fun and Games
I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business
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Building the Whopper
McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson
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Executive Privilege
Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn’t trying to
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E-eek!
E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend – a chain letter of sorts – that asked about a dozen personal questions.
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German Bank Says `Show Me The Money’
For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment
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