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Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
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Five States Sue RJR
AGs contend ads, matchbooks still target kids.
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Crunching the Numbers
POPAI’s new measurement study gives P-O-P a leg to stand on.
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Sponsorships: Getting in on the Action
Sponsors target niche properties and activate, activate, activate.
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Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
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smoke.com
You’ve got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales
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Ogre Orgy
DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures
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Covers and Uncovers
This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty
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90 Days to a Better Brand
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
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