Michael Dell of Dell Inc. (formerly Dell Computer) doesn’t need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America. And his company was cited as one of the world’s largest in the Fortune 500. He is, by far, the most successful direct marketer in history.
Just about everybody knows the story of the Texas college kid who started assembling and selling computers from his dorm room back in 1984.
His father protested,
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