Anchor Computer Inc. has formed Anchor Retail Solutions, a new company that offers list and data services specifically for retailers engaged in direct marketing. Chief operating officer Peg Kuman will serve as head of the new firm.
Retail Shopper Identifier, one of its new data products can be used to match customer names and ZIP Codes with credit card or debit card data, in order to add postal addresses to files, which due to privacy regulations cannot be sourced directly from card transactions, said Kuman.
The matching process is designed to eliminate the more cumbersome process of collecting such data by asking for it at the retail point of sale. It’s available for customized applications and the process has successfully been tested for about nine months with about six retailers, she said.
Anchor Retail Solutions will also offer e-mail appending and related services, as well as telephone numbers derived from telephone companies, in addition to data for compliance with do-not-call list federal and state regulations.
Anchor maintains a database with more than 400 million opt-in e-mail addresses and more than 500,000 telephone numbers. The phone database can be used to identity cell phones, so retailers can ask for landline numbers instead or verify postal addresses, Kuman said.
Network
