American Student List is offering an e-mail database containing the names of more than two million teenagers and young adults.
The New York-based firm, which has long compiled postal lists of students, has also created an e-mail marketing division to market the new file. It will be headed by Tom Maddock.
The names of roughly 100,000 teens, young adults and college students are added to the e-mail database each month. Demographic selects include age, gender, general interest, ethnicity, and year of graduation.
Maddock said in a statement that many firms will opt for dual e-mail and direct mail programs.
American Student List is part of Euro RSCG Marketing Services.
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