American Greetings Acquires License for Online Delivery Technology

American Greetings Corp. has signed a licensing agreement with Tumblewood Communications Corp., allowing it to deliver greeting cards over the Internet.

The agreement covers offerings by AmericanGreetings.com, the firm’s online subsidiary, that involve the sending of an e-mail delivery notification to the recipient with a unique URL.

American Greetings said that traffic to its online properties grew by 107% during the past year. The firm’s sites include its flagship site, www.americangreetings.com, and www.bluemountain.com, www.egreetings.com, www.beatgreets.com and www.passitaround.com.