Alloy Inc. has reported fourth quarter earnings of $1.5 million, compared with a loss of $6.8 million on year ago.
The New York-based company, which specializes in targeting the “Generation Y” youth market of 10 to 24-year-olds through catalogs, magazines and Web sites, cited an expanded client base and strong merchandise sales for the boost in revenue.
Revenues rose to $64.2 million from $42.5 million a year earlier.
“While there has been a slowdown in the economy, most teen- related commerce did well,” CEO Matt Diamond told Reuters. “This market is so large and growing that the media spending in this category has not been hurt as badly.”
Alloy expects first-quarter merchandising revenues of $30 million to $32 million. For the full year, the company expects merchandising revenues of $162 million to $167 million.
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