160 results for: qr codes

Search Results

The Case for CTV in B2B Marketing

|  by Mike Skladony

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

CM Weekly 10.9.22

|  by Kaylee Hultgren

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

CM Weekly 7.24.22

|  by Kaylee Hultgren

CM Weekly July 24, 2022 What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them? CM asked four CMOs, leading marketing departments at a tech company, a wellness brand, a sports league and a media hub, to share their thoughts this week on the…

CM Weekly 7.19.22

|  by Kaylee Hultgren

CM Weekly July 19, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…

CM Weekly 7.17.22

|  by Kaylee Hultgren

CM Weekly July 17, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…

CM Weekly 5.15.22

|  by Kaylee Hultgren

CM Weekly May 15, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…

CM Weekly 5.16.22

|  by Kaylee Hultgren

CM Weekly May 16, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…





Filter by Date








Categories

  • Engagement (53)
  • Mobile (43)
  • Events (27)
  • Digital (23)
  • Direct Marketing | Print (22)
  • Data & Analytics (20)
  • Acquisition (18)
  • Social (18)
  • Technology (14)
  • Data Driven ROI (12)
  • Reset

Tags

  • Promotion (28)
  • Experiential (23)
  • Optimization (18)
  • Data (16)
  • Content Marketing (8)
  • Database marketing (8)
  • Direct Mail (7)
  • Games (6)
  • Mobile commerce (6)
  • Sweepstakes (6)
  • Reset

Author

  • Chief Marketer Staff (40)
  • Kaylee Hultgren (31)
  • Patty Odell (20)
  • Brian Quinton (13)
  • Beth Negus Viveiros (12)
  • Tim Parry (7)
  • Larry Riggs (6)
  • Richard H. Levey (3)
  • Tony Campana (3)
  • Melissa Dowling (2)
  • Reset

Content Type

  • Posts (129)
  • E-Letters (16)
  • Blog (13)
  • Special Reports (2)
  • Reset