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Alliance A/V Buyers

|  by Chief Marketer Staff

Alliance Buyers Audio Visual Enthusiasts is a 4,269, 356 name new list from MSGi Direct. The database is made up of credit card buyers gleaned from the

V for Vanquishing Spam

Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these...

Shell Patrols for Holidays

|  by Chief Marketer Staff

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

Verizon Pumps Up Volume on New Beyonce Album

Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.

Volume Control

|  by Chief Marketer Staff

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast's

Trends – Spitzer v. Adware Aftermath

Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global...