According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don’t go to the bathroom without their mobile phone.
Seventy-five percent of Americans with mobile phones have used their phones in the bathroom, according to 11mark. The gender split is nearly identical, with 74 percent of men and 76 percent of women saying they’ve used their mobile phones in the bathroom.
Meanwhile, 30 percent of men vs. 20 percent of women said they don’t go to the bathroom without their mobile phone, according to the report.
11mark goes even deeper into the details to find that:
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20 percent of men and 13 percent of women participated in work-related calls in the bathroom
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26 percent of men and 15 percent of women sent/read work-related email in the bathroom
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41 percent of men and 36 percent of women browsed the Web in the bathroom
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13 percent of men and 7 percent of women made a purchase while in the bathroom
Android users are the most likely to use their mobile phone in the bathroom, with 87 percent of Android users saying so, followed by 84 percent of BlackBerry users and 77 percent of iPhone users.
BlackBerry users are the most likely to answer a call while in the bathroom (75 percent) and initiate a call while in the bathroom (48 percent). Meanwhile, iPhone users are the most likely to use social networking sites while in the bathroom (53 percent) and use an app while in the bathroom (67 percent).
According to 11mark, 91 percent of Gen Y mobile phone owners use their phones in the bathroom, while 80 percent of Gen X mobile phone owners, 65 percent of boomers and 47 percent of the silent generation do the same.
The report also highlighted that 16 percent of Gen Y mobile phone owners made a purchase while in the bathroom, while 10 percent of Gen X, 6 percent of boomers and 2 percent of the silent generation have done the same.
“Based on the trend, bathroom buying is poised for growth,” according to 11mark.
Getting down into the health aspects of this trend, 11mark found that 92 percent of respondents said they always wash their hands after using the restroom, while 14 percent said they always wash their phone after using the bathroom.
A separate report from Google and Ipsos MediaCT Germany found that more consumers use mobile phones than laptop/desktop computers in all five studied regions of the world (U.S., U.K., France, Germany and Japan).
Sources:
Network
