24/7 Real Media Opens Italian Office

24/7 Real Media Inc. has opened an office in Rome. The new location will enable the interactive form to expand its European footprint.

The company currently serves several Italian clients, including Il Sole 24 Ore, a financial and business Web site.

Initially, the Italian location will focus on offering technology service offerings through its 24/7 Technology unit. These offerings include Open AdStream, its advertising management platform. Pierre Naggar will serve as managing director of the office.